TAKING RISKS
Public Relations Stunt
Jeni's ice cream has been in business for over 20 years with a focus on bringing people together. Nothing brings people closer than Valentine’s day. I pitched the idea to host a blindfolded tasting of featured ice creams flavors for the holiday. Its fun, exciting, and maybe gives couples an idea for Valentine’s date night.
“DON’T BE VANILLA”
I played with the romantic holiday concept and decided something exciting should be explored for the customers. Jeni’s is a creative and spirited company and has no place for Vanilla/plain behavior. Don’t be Vanilla ties in the love holiday and the unique ice cream flavors customers come in to taste.
The goal is to show the brand in a different light. Being more creative and reaching a new/larger audience.
The Media choices were strategically chosen to highlight the brand on relevant platforms. The influencers were chosen to reach different audiences and demographics. From these influencers and media outreach we can track customer conversion and website traffic.